Point-of-purchase or point-of-sale displays, often referred as POP and POS displays, are put in retail stores to attract consumer interest and promote sales of a product, service, or promotion. These displays are usually created and prepared for the product manufacturer for distribution to wholesalers or retailers who sell the merchandise.
In this assignment, I apply campaign visual elements to a series of POP implementations. The application shows co-branded sponsor environments, logo treatment and campaign visual treatment options.
Instructor: Michael Bulzweics